Created with Hi Noon | Co-Founder & Designer

Ownable illustration
Ownable is a rent-to-own platform. Created with affordability in mind, it allows its customers to pick rental plans that best suit their needs. They came to Hi Noon looking for a brand refresh. 
Art Direction 
Brand Identity 
Light Copywriting
Logo Design
Packaging Design 
Photography Direction 
Web Design
Rent it for weeks own it forever poster for Ownable

Brand Identity 

Rent-to-own shops are known to drastically increase their price on products, but Ownable is different. We wanted to showcase their positive energy, and empower users to buy from them. The colors are vibrant while staying tech forward and the characters allow for a sense of fun and playful. 

Before and after of new branding for OwnableMockup of Ownable branding on billboard
Mockup of website for Ownable
Mockup of website for Ownable

Web Design

Allowing limited content for reach scroll paired with large imagery allows for the information to be digested without overwhelming users. The color palette helps create space and breathing room while ensuring the call-to-actions are easily accessible. The products are based on science and when it comes to fertility we want the facts. 

Tagline for Ownable
Ownable logo