Brand Identity
Rent-to-own shops are known to drastically increase their price on products, but Ownable is different. We wanted to showcase their positive energy, and empower users to buy from them. The colors are vibrant while staying tech forward and the characters allow for a sense of fun and playful.
Web Design
Allowing limited content for reach scroll paired with large imagery allows for the information to be digested without overwhelming users. The color palette helps create space and breathing room while ensuring the call-to-actions are easily accessible. The products are based on science and when it comes to fertility we want the facts.
