Brand Identity
First, we tackled the Kindara brand redesign. Our goal with the refresh was to create a mark that spoke to Kindara's audience and paired well with the existing Priya app logo. We did a deep dive into the core audience to better understand the market and worked closely with the Kindara team. We landed on a vibrant, balanced, and simplified mark. The new logo reflected the empowering nature of women through its color palette, geometry, and boldness.
With an inherently medical brand, we needed to make the Priya app and new Kindara website relatable, trustworthy, and approachable — no matter their fertility goals. We wanted to provide a sense of ease and comfort with their library of information.
Web Design
This is reflected in the module block style for the website, only allowing limited content for reach scroll paired with large imagery. The color palette helps create space and breathing room while ensuring the call-to-actions are easily accessible. The products are based on science and when it comes to fertility we want the facts.
“Upmost attention to detail, a partner with passion for your product every step of the way and wonderful follow-up…We will continue to use Emerson Stone for further projects as we find them exceptional at listening to our needs, the needs of our target audience and producing first-class work.”
Jacqueline Vinyard, Director Product Manager
App Design
Meet Priya, the first-of-its-kind vaginal sensor. Developed to continuously monitor women's internal temperature to identify when their body is most fertile. When the device is paired with the new Priya app, women can get better insights into their fertile window.
The Priya device and app duo could feel intimidating. Our goal was to ensure no matter the stage of the process, she felt secure and empowered. From packaging, inserting the sensor, to tracking Priya needed to feel reliable.
In minimal clicks, women needed to understand: how long the sensor has been working, up-to-date temperature readings, creating and tracking notes in the calendar, and for any questions where the healthcare blogs are.
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In minimal clicks, women needed to understand: how long the sensor has been working, up-to-date temperature readings, creating and tracking notes in the calendar, and for any questions where the healthcare blogs are.
