Fastpitch Showdowns

Created with Hi Noon | Co-Founder & Designer

Fastpitch Showdowns photography
Hero image of photography style for Fastpitch Showdowns
Fastpitch Showdowns is a softball tournament circuit dedicated to putting the athletes first. With skill competitions, awards, fundraisers, and college recruiting programs, they truly care about athletes having fun and reaching their goals. We were brought in to do an overhaul of Fastpitch’s current website.
Art Direction 
Brand Identity 
Light Copywriting
Photography Direction 
Web Design
Web Development
Full website gif of Fastpitch Showdowns

Brand Identity 

We split the project up into two parts: content strategy and design. Beginning with strategy, we helped Fastpitch define the purpose and structure of their site. With that understanding, we consolidated their current 20 item navigation into four distinct buckets. We created a card and block system that established a clear and digestible information hierarchy.

Lockup of Fastpitch Showdowns' website on mobileGif of illustration lockups for Fastpitch Showdowns

"They possess the rare but invaluable combination of creative vision and technical expertise."

Ash Beckham, Founder 

Game On illustration for Fastpitch Showdowns