The biggest goal was to create a new user experience that felt trustworthy, empowering, and easy to navigate. Talking about the future of our environment can be overwhelming. We wanted to ensure the seriousness of the issue was there but allowed for hope to remain.
We started by consolidating their content and creating a more intentional user flow and storyline. The new flow guides users to key points of interest without overwhelming them with information.
The art direction was built with nature at the forefront. Wanting to immerse users in Colorado’s mountains, we expanded their previous monochromatic color palette into a more robust palette, including orange and cream hues to add a mixture of natural and energetic tones.
“Working with Kelsey and Skyler was refreshing. Their ability to interpret our brands identity and readily bring it to reality with a unique design was impressive."
Brandon Welch, Program Director