Colorado Carbon Fund

Created with Hi Noon| Co-Founder & Lead Designer

Illustration texture for Colorado Carbon Fund
Colorado Carbon Fund is a nonprofit created to reduce carbon emissions in Colorado by supporting local carbon reduction projects. Needing to update its website and create a more engaging narrative, Hi Noon did a complete overhaul of its website. 
Art Direction 
Brand Identity 
Light Copywriting
Photography Direction 
Web Design
Web Development
Mockup of new website for Colorado Carbon Fund

Brand Identity 

The biggest goal was to create a new user experience that felt trustworthy, empowering, and easy to navigate. Talking about the future of our environment can be overwhelming. We wanted to ensure the seriousness of the issue was there but allowed for hope to remain.

Billboard mockup for Colorado Carbon Fund

We started by consolidating their content and creating a more intentional user flow and storyline. The new flow guides users to key points of interest without overwhelming them with information. 

The art direction was built with nature at the forefront. Wanting to immerse users in Colorado’s mountains, we expanded their previous monochromatic color palette into a more robust palette, including orange and cream hues to add a mixture of natural and energetic tones.

Mockups of website for mobile for Colorado Carbon FundIllustration style for Colorado Carbon FundSignage for Colorado Carbon Fund

“Working with Kelsey and Skyler was refreshing. Their ability to interpret our brands identity and readily bring it to reality with a unique design was impressive." 

Brandon Welch, Program Director

A carbon-neutral Colorado starts with us.

Illustration for Colorado Carbon Fund