Brightland is a California-based brand that ethically sources olive oils, vinegars, and honeys. Its mission is to elevate the simplest of moments and encourage living in the moment. I have been lucky enough to work on a handful of projects with their team.
Paragon Collection
Brightland launched a limited release of small batches of olive oils from around the world. The goal of the Paragon Collection is to educate its consumers on the different tastes of olive oils and adventure out into the world without leaving your kitchen. The Brightland team came to me looking for a bottle label design, a Paragon Collection logo mark, and a packaging insert for their first bottle, Castelvetrano. The label needed to feel elevated from the brand, tell a story about the olives and be able to flex into a series as they expand the collection. The bottles sold out in under a week.
Deliverables
Art Direction Brand Identity Collateral Logo Design
Packaging Refresh
Wanting to use their packaging better, Brightland reached out for a packaging refresh. The goal was to redesign the insert, messaging, and explore a range of ideas to connect with the consumer. We landed on expressing their mission, expanding their illustration, and adding in color inserts depending the size of the box.
Deliverables
Art Direction Illustration Light Copywriting Packaging
Print Catalog | Winter
Holiday shopping is in the air. Brightland came to me looking to create their first ever mailable catalog. Paired with their holiday photoshoot, the catalog needed to match the warmth, whimsy, and holiday spirit.
Deliverables
Art Direction Brand Identity Illustration
Print Catalog | Summer
Nothing is better than an outdoor picnic paired with an elevated eating experience. I wanted to create their summer catalog with freshness, crisp imagery, and bright colors. I pushed the brand by providing new type lockups and blending their print and digital presence to create a cohesive design.
